Western Sydney Wanderers FC have tonight launched their season campaign “No Matter What” ahead of their first game of the season on Sunday 27 December at Bankwest Stadium.
Partnering up again with creative production house, Chisel, the campaign features the Wanderers A-League, Westfield W-League and Academy squads as well as a number of members and fans.
Narrated by Wanderers A-League head coach Carl Robinson, No Matter What is a call to arms for all Wanderers fans this season.
The 60” short debuted on the club’s social accounts tonight with three 15” TVC spots to air across Foxtel channels from tomorrow.
Western Sydney Wanderers CEO John Tsatsimas said he is proud the club can so powerfully integrate the mens and womens games and is excited for the season to commence.
“We are one club, our members, supporters, players and staff – we have put in the work this off-season across the board and we are very excited for our season opener this Sunday,” said Tsatsimas.
“Having our mens and womens teams together is crucial as the core to our business, highlighting the work we do, our amazing members and fans, and highlighting the impact this club can make on Sydney’s west .”
Chisel Creative Director Zak Kaczmarek was proud to work with the club for the third year running.
“We were humbled to be given the opportunity to partner with the Wanderers for a third consecutive year,” said Kaczmarek.
“This campaign’s direction was to use the club’s new gaffer, Carl Robinson, to deliver an inspiring coaches address that wasn’t only for the players of the men’s team but also the W-League and youth squads as well as fans and members alike.
“We developed the script with Carl to focus on key threads of history, belief, work ethic, family and pride that make up the fabric of the Wanderers jersey.
“Delivered with heart and using the real Wanderers community, we were able to showcase the talent within the youth academy, the members’ passion and highlight how the club’s past success is now the foundation that will inspire its future.”
Director: Zak Kaczmarek
EP: Isabelle Seeto
DP: Peter Danks
Producers: Ari Mojdeh, Emily Mays