Wanderers x JD Sports: A Co-Major Partnership Continued


Western Sydney Wanderers FC is proud to announce that JD Sports Australia will continue as the club’s Co-Major Partner for the 2020/21 season.

JD Sports will appear on the front-of-shirt branding across all Wanderers A-League away and third kits.

Since joining the club in 2017, aligning with the launch of the business in Australia, the global sports-fashion retailer has expanded its Australian operations significantly with the largest growth and subsequent footprint of stores targeting Western Sydney.

With seven stores throughout the Western Sydney region, and the opening of their eighth store today in Westfield Liverpool, the partnership has been integral in the brand’s authentic connection to the core JD Australian consumer.

Chairman of JD Sports Australia, Hilton Seskin said the Wanderers partnership has been significant to their rapid growth in the Australian market.

“Our partnership with the Western Sydney Wanderers has seen a natural progression as we’ve established ourselves within the marketplace, and the connection and immediate loyalty we’ve seen from Western Sydney has been phenomenal,” said Seskin. 

“There’s no denying that our partnership with the Western Sydney Wanderers has been instrumental in our rapid growth within the Australian market, and we’re excited to continue the journey together.” 

Wanderers CEO John Tsatsimas said the partnership showed the vital connection between the Wanderers and Western Sydney.

“JD Sports have made a genuine connection to Western Sydney and our partnership has evolved significantly since 2017,” said Tsatsimas.

“Once again Western Sydney is showing its strength and economic capacity and we are proud to work with partners like JD Sports to continue this regions vibrant long-term growth.”

JD continue to grow their market position as the leaders in Sports Fashion across all categories including footwear and apparel for men, women, and children presented in a highly immersive, multi-channel environment which continues to elevate the Australian retail experience.