Western Sydney Wanderers FC are proud to announce a major extension of their long-standing partnership with Westfield, with the iconic brand becoming Co-Major Partner of the Club as part of a new two-year agreement.
The extension will represent 14 years of partnership between the Wanderers and Westfield, making it one of the longest-standing commercial relationships in the Club’s history.
As part of the expanded partnership, Westfield will feature on the front of the Wanderers Men’s home shirt for one year of the new agreement, marking a significant new chapter in a relationship that has been embedded in the Western Sydney community since the Club’s formative years.
For more than a decade, the Wanderers and Westfield have worked together to bring football closer to communities across Western Sydney.
The partnership has played an important role in fostering fan engagement, enhancing match day experiences and encouraging active lifestyles, including through football clinics and community initiatives delivered at Westfield destinations in Western Sydney.
Western Sydney Wanderers CEO Scott Hudson said the expanded partnership reflected the strength of a relationship built on a shared commitment to Western Sydney.
“When the opportunity arose for Westfield to step into the Co-Major Partner position, they stepped forward at an important moment for our Club. That says an enormous amount about who they are as an organisation and the relationship we have built together,” said Hudson.
“Westfield has always been an important pillar of the Western Sydney community. They understand this region, they believe in its people and, over the course of our history, they have consistently backed this Club and what we represent.
“This extension will take our partnership to 16 years at the end of the term, making Westfield our longest-serving partner. That is an extraordinary commitment and one we never take for granted.
“Partnerships of that length are built on far more than branding or commercial outcomes. They are built on trust, shared values, and being prepared to stand alongside each other when it matters.
“To now see Westfield step up as a Co-Major Partner and feature on the front of our Men’s home shirt feels incredibly significant. It is a proud reflection of the journey we have shared and the strength of the relationship between two organisations deeply connected to Western Sydney.
“We are incredibly grateful for Westfield’s continued belief in the Wanderers and excited about what this next chapter will bring for our Members, fans and the wider Western Sydney community.”
Scentre Group Chief Executive Officer, Elliott Rusanow said:
“Our Westfield destinations have been at the heart of the Western Sydney community for generations. They are places that millions of people come to every year.
“We are excited to extend our partnership with the Western Sydney Wanderers for a further two years and deepen our support as Co-Major Partner.
“Over the years, our partnership with the Wanderers has enabled us to connect with fans, families and young people through meaningful experiences both in our destinations and at the games.
“We’re looking forward to taking this fantastic and long-standing partnership to the next level and sharing in the success of the Wanderers with our Western Sydney community.”
The partnership includes Westfield destinations in Western Sydney, including Westfield Burwood, Westfield Liverpool, Westfield Mt Druitt, Westfield Parramatta and Westfield Penrith. Together, these destinations are visited by more than 92 million customers annually.
